The project consisted of three web applications

• B2C eshop with non-standard order logic
• Partner area – flight and order administration
• Complex customized administration – configurable products, variants, pricing

Automation of processes and simplification of administration

• activation and renewal of vouchers by customers
• automatic sending of SMS and emails
• generation of PDF coupons with QR codes
• calculation of commissions and generation of invoices for partners
• connection to the accounting system
• payments via payment gateway or QR code

Improving marketing campaigns

• dynamic campaigns in Google Ads and FB CAPI
• dealing with abandoned baskets
• collection of emails from new customers
• campaign newsletter
• livechat integration
• generation of XML feeds