One of the main benefits of your product or service should be to make your customers' lives easier. You can achieve this in many ways - one of them is a predictive graphical interface. This is mainly associated with the development of modern software, but it can also be conveniently applied to your…
Read the articleThe concept of banner blindness has existed since 1994. That's when the news portal Wired.com, which today ranks among the largest news authorities of its kind, decided to talk about it publicly. In general, it can be said that this is a trend that all websites containing online advertising are stru…
Read the articleSEO is dead! This has long been a saying used by skeptics who think SEO doesn't matter. But the truth is the opposite. Google (mainly) and Bing (sort of) still dominate the digital world, and it doesn't look like that's going to change anytime soon. And this article looks at a way that will change s…
Read the articleWhen someone says the word "Bot," most people probably think of the iconic R2D2 from Star Wars. But in reality, a chatbot for B2B looks more like this: photo source: martechadvisor.com The truth is that bots are nothing more than a program made up of a lot of code. Bits and bytes. But don't hang you…
Read the articleFor a long time, wholesalers and distributors considered e-commerce only as an additional solution. But they can't do that anymore. B2B sales are resolutely moving towards online and above all towards mobiles within B2B mobile e-commerce. Few retailers have realized that e-commerce has clear benefit…
Read the articleB2B content marketing can be very difficult and will only get more difficult in the coming years. That's why we decided to write a comprehensive, detailed guide on content marketing intended for B2B businesses. Ready? We can begin. What is B2B content marketing? As the name suggests, B2B content mar…
Read the articleB2B and B2C companies have long operated in different industries. On the one hand, we have companies like Salesforce or GE (General Electrics), whose products and services help other businesses better serve customers and generate profit. On the other hand, there is Amazon, which is mostly focused on…
Read the articleB2B faces unique challenges when it comes to marketing. Which methods should be used to increase the number of customers? How to create long-term relationships with customers? What budget and number of people will be needed for this? One of the solutions for all these problems is the automation of m…
Read the articleThe key to successful marketing is a well-executed plan. However, preparation is equally important, but often underestimated. One of these underestimated parts is information architecture. Information architecture can be intimidating for designers who have never done it before. Creating a successful…
Read the articleIt's a common mistake that even more experienced copywriters make. When you write web texts, who do you think of? Can you imagine your potential customer reading your text? And are you wondering what will convince him/her to click? That's what most copywriters do. He considers his visitors to be peo…
Read the articleWhether you're new to business or a seasoned veteran, you know one thing - it's important to differentiate yourself. This is quite difficult in today's world. The competition is bigger than ever and someone has probably already beat you to it with your business idea (if not, congratulations :)). One…
Read the articleA functional website is an important tool for your business. Especially if your business is an e-shop. A perfect website is an art in today's world. It is like a painting in a museum, which is viewed by thousands of visitors every day. In the online world, everyone is a critic, flaws are easily reme…
Read the articleIn the previous article, we introduced B2B e-commerce, the fastest growing segment of the B2B market. Today we will continue with this topic and discuss in more detail the benefits and why B2B e-commerce is suitable for wholesalers. B2B e-commerce is not an easy matter. A number of merchants offer a…
Read the articleDevelopments in digitization also affected the B2B segment. The market naturally changes and only those companies that are willing to adapt can continue to grow and profit. As Charles Darwin once said, "It is not the strongest creatures that survive, nor the most intelligent. It is those that can ad…
Read the articleInteraction design has its roots in web and graphic design, but over time it has branched off and become its own entity. It's more than just working with text and photos, interaction designers are responsible for creating every element on the screen that the user can click, type, or move. In short,…
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