If you decide to build your blogs on quality, not quantity, you can think about by republishing the content. It's about reviving, updating and republishing your older article or blog. We will show you how to do it in this article!
How to choose the right article to publish?
The article was revised and updated in May 2026.
Several rules must be followed when publishing content. Just like writing the articles themselves, publishing them requires a certain amount of time and, ultimately, a certain amount of money. Therefore, it is important to choose which article you will publish. And at this point you should open the analytics data from your website.
The most important parameter of the article you want to republish is its attendance. Choose an article that was popular in the past and you consider its content to be of high quality. Feel free to choose more similar articles and make decisions according to other parameters.
For those we can consider conversion rate, time spent reading the article, bounce rate, number of shares on social networks or number of backlinks. You can freely rate your articles and then decide on the one that received the most points.
Pri hodnotení jednotlivých článkov vám dobre poslúži nástroj Moz Checker na sledovanie interakcií používateľov na sociálnych sieťach. Na sledovanie backlinkov zas môžete použiť Free Backlink Checker.
How to publish an article?
There is one basic rule when publishing content – do not change the URL article. The reason is to maintain relevance in the eyes of Google, but also to preserve links from other websites. If you still decide to change the URL, don't forget to redirect the old URL to the new one.
Experts also recommend minimal changes in the title of the article. Especially because of the use of keywords. If in the past you wrote an article with the aim of reaching a certain target group of your customers, you could spoil it by updating its content.
Updating the content of the article is also an important step. Edit information that has changed over time or add additional data to increase the value of the article. It is also a good idea to inform your readers that you have updated the article. You can do so with one sentence at the end of the article.
One of several articles
In addition to repurposing and republishing a single article, there are other ways to republish content. It is for example:
- merging several articles into one (in the style of The best of …, TOP 10 …, We recommend this …),
- creating an e-book, in which you supplement the existing information with other points of interest,
- creating an audio book, the added value of which is that your users can play it while traveling, for example,
- whether the creation infographics, which summarizes interesting data in clear graphics.
Pravidlom je, aby republikovanie obsahu prinieslo vašim čitateľom ďalšiu pridanú hodnotu.
Don't overdo it
There is no need to get carried away when republishing content. It's always good to maintain a ratio of new articles to published content so that your readers don't get the impression that they're reading the same thing over and over again.
Do not forget about proper SEO, which is certainly a disadvantage of publishing too much older content. If you do not know how to write texts, contact us and we will help you with their creation. In addition, we can also create interesting multimedia content for you, or brand new website, where you could share your thoughts in the form of articles!
Zdroj: NeilPatel, ZeroGravityMarketing, SEOpressor
