We updated the article in 2026 - we went through the text, links and illustrative images.
One of the main benefits of your product or service should be making life easier your customers. You can achieve this in many ways – is also one of them predictive graphical interface. This is mainly associated with the development of modern software, but it can also be conveniently applied to your website or online system.
It is also used by Google
Under the term predictive graphical interface we can understand the design and layout of software or website controls that intelligently „guess“ what the user's next step will be and help them complete it more easily. An excellent example of prediction is, for example, Google search. The system not only adds additional words to the search term, but also corrects your grammatical errors to make the search relevant. We can then call a button a predictive design element I'll try my luck, which will automatically open the first searched term.
Google používa prediktívne grafické rozhranie aj vo svojom mobilnom operačnom systéme Android. Vyskúšať si ho môžete napríklad pri zdieľaní nejakej položky v jednej z natívnych Google aplikácií. Aplikácia vám sama odporučí aplikácie, cez ktoré najčastejšie zdieľate informácie priateľom a vo formulári na zdieľanie vám ukáže napríklad aj posledný kontakt, s ktorým ste komunikovali (pr. Poslať cez Messenger používateľovi Vibration.sk).
It is mobile devices that are tools in which direct necessary use a predictive graphical interface. For example, he will convince you of this this blog, which talks about how to share one article the author had to do up to 20 steps, whereas with a predictive GUI they would only do this sharing 2 or 3 steps.
"The first benefit of a predictive GUI is increased ease of use."
The predictive graphic interface deserves attention especially when creating e-shops. Then, by using the right design elements and accurate prediction, you can increase your sales by several tens of percent. An example can easily be Czech-Slovak Alza, which offers you accessories exactly for the given model when you buy a laptop.
Relevant content
Another improvement that a predictive graphical interface can bring to your website is more relevant content. For example, after reading an article, he can show your customer other articles discussing the same issue. However, the intelligent system can recognize, for example, the entire process of the user's thought. Subsequently, it can also offer him links to other, relevant articles that may not at first glance be related to the read text, but will interest him.
The ideal case is when the predictive graphical interface cooperates with cookies and remembers what your user has read on the web. On his next visit, it can offer him, for example, a continuation of a story that interested him, or display articles from the same category. If the person in question is only interested in technology articles, for example, you will not impose articles on sports or animals at the top of the page.
Výborným príkladom je v tomto prípade aj Facebook. Ten totižto na vašej nástenke zobrazuje v hornej časti najmä príspevky, ktoré sú pre vás naozaj relevantné a mali by vás zaujať. Správnym použitím prediktívnych prvkov rozhrania tak doručíte svojim klientom presne ten obsah, ktorý ich zaujíma a oni na vašom webe strávia viac času a radi sa naň budú vracať.
How to guarantee the accuracy of the prediction?
You already know what predictive graphical interface means. But now let's explain how to get it working properly on your website or in your service or product. The basis is definitely detailed data analysis. It can be based on the already mentioned cookies, or from case studies based on other data that you collect on your website or product. These can be heatmaps, but also different types of personas that you can assign to certain groups of users who are characterized by a certain common aspect.
"Overall, a predictive graphical interface can be thought of as a computer system's offer of vague customer commands in order to satisfy the customer."
Samotné predikčné techniky však môžu fungovať aj na základe pomerne presných tipov. Príkladom môže byť Netflix. Ak niekto, kto má medzi obľúbenými filmami Inception má v rebríčku obľúbených aj film Twelve Monkeys, tak Netflix môže človeku, ktorý dá vysoké hodnotenie filmu Twelve Monkeys, odporučiť film Inception. V princípe sa však webstránky a služby snažia držať jednoduchého pravidla – to, čo robil zákazník naposledy, bude chcieť robiť aj teraz.
Prediktívne grafické rozhranie a jeho pozadie by mali byť súčasťou vášho webu a mali by ste naň myslieť aj v prípade redizajnu. Ak chcete, aby vám s tvorbou prediktívneho grafického rozhrania pomohli odborníci, kontakujte nás.
