We have been building custom e-shops for 15 years. They are based on our own e-commerce platform Sellio, which we adapt to your processes – from a B2C e-shop and a B2B portal to a product configurator, a warehouse system or a web application. We connect the e-shop to your ERP and accounting system, carriers and payment gateways, and add AI features that save time for your team and your customers.
Unlike off-the-shelf solutions, you get a licence to the source code, you can change the hosting and even the system core, and you can adjust the contract and SLA. You pay no transaction fees, and there is no limit on the number of products, variants, countries or currencies. See the references of e-shops we have launched.
AI features in Sellio
AI purchasing advisor
AI admin assistant
Bulk AI actions
Who is Sellio for?
You are planning to expand into several markets
Translations, currencies, domains and delivery processes in one system — without data duplication.
You want to automate processes
Let orders fall automatically into the ERP system, labels are generated in logistics, invoices are sent by email to the customer. Everything happens automatically in the background. You manage the eshop by voice in the AI assistant.
B2B, B2C, AI purchases
In one system, you manage the entire portfolio of products, whether for B2B sales, B2C sales, AI agents or feeds for your customers.
Modules and functions
AI assistant
Manage your data in the Sellio system using everyday language. The AI assistant will significantly simplify bulk edits, data enrichment and translations, and you can ask it about order or customer details anytime. Discover a smarter way of working.
B2B and B2C e-shop, website - everything on one platform
A classic e-shop, a B2B zone as well as a company presentation can run on one system. Manage your data in one place, in one CMS.
MCP server
Secure connection with artificial intelligence: The built-in MCP server directly connects your e-shop data with top LLM models such as Claude, Gemini or Codex. Control and analysis in human language: Get the ability to analyze sales, generate SEO texts, translations and manage the store with simple commands in natural language.
A modern, comprehensive, cloud solution
We assemble our solution like lego blocks. In this way, we can customize all functionalities according to your needs.
Clear and fast administration
Our new fancy admin adapts to your screen size and includes lots of UX goodies.
Gateway to the nocode world
Sellio enables your company to enter the world of nocode. Automate your workflow with a simple click.
Headless e-commerce
You can use Sellio as a headless CMS and power your frontend or mobile applications and other systems via API.
Product configurators
We also specialize in visual and price configurators, which we can connect directly to production or ERP.
The best content editor on the Slovak market
Our content editor allows you to work with content blocks and layout your content.
Speed, scalability and expansion
The cloud solution allows scaling to different markets and large traffic. We do not have a limit on the number of products and the number of variants.
Long-term sustainable system
Our clients' projects have been running for years, which is confirmed by our references.
All your eshops in one administration
Compared to competing e-shop platforms, we have natively supported translations, different currencies, different domains and delivery countries.
Currency management and pricing policies
In 12 years of creating e-shops, we have come up with a comprehensive solution for price levels, different currencies and discounts.
Marketing tools
We have cooperated with most Slovak, renowned, digital agencies and have all important marketing tools in the system — newsletter, banners, feeds for Google Shopping, Heureka, Facebook CAPI, integrated datalayer and Google Tag Manager.
Complex settings
We also thought about setting up transport, payment methods, email templates and navigation.
Stock system
Module for warehouse registration, removal and storage of goods, history of movements in the warehouse.
Loyalty system
Allow your customers to collect points, loyalty discounts or use coupons.
CRM module
The system includes a simple CRM module that enables the collection and management of inquiries.
Types of projects
B2C e-shop
Sellio is primarily programmed as an e-shop platform. It contains all the important functions of a modern e-shop ready for growth and expansion. We build all e-shops to measure.
B2B solution
Sellio is best suited for B2B solutions, which we also specialize in.
Product configurator
We like challenges and make it easy for customers to buy with visual and price configurators.
Custom web application
Codebase Sellia makes it possible to build an application from a startup MVP to a comprehensive customized information system.
ERP system
The robustness of the solution makes it possible to use Sellio also as an ERP system.
Stock system
Some of our clients use Sellio only as a cloud warehouse system with an API.
CMS for websites
Sellio can function as a unified CMS for a company website as well as an e-shop in one administration. The content editor allows you to create premium content.
Proven technologies
Front end
Vue.js
A modern JavaScript framework for interactive user interfaces
nuxt
Meta-framework for Vue.js with SSR support and optimization
bootstrap
CSS framework for responsive interfaces
sass
CSS preprocessor for maintainable styles
Playwright
Automated end-to-end testing of web applications
Back end
symfony
Professional PHP framework for developing robust applications
PHP
Server programming language
MySQL
Proven database system with high performance
API Platform
Framework for creating APIs
Node.js
A high-performance server environment for JavaScript
Redis
In-memory database for cache and sessions
Elasticsearch
Full text search
CI / CD & infrastructure
Kubernetes
Kubernetes
An open-source container orchestration platform that automates the deployment, scaling, and management of containerized applications
GitLab
Deployment automation and continuous integration
DigitalOcean
Cloud infrastructure
Varnish
A powerful web accelerator and reverse proxy that speeds up web page loading by caching content
CDN (Content Delivery Network)
CDN (Content Delivery Network)
A geographically distributed server network that ensures faster content delivery
Connections
Altos Vario
Asseco Spin
BHIT
BHIT
Etrim
KROS Alfa plus
KROS Invoicing
KROS Omega
KROS Onix
MRP
Money S3
Money S4
Money S5
Oberon
Odoo
Pohoda
Proluc
Qi
Super invoice
24pay
Apple Pay
Besteron
Comgate
GP webpay
Google Pay
Gopay
PayPal
TatraPay +
TatraPay +
finby (Trustpay)
stripe
Anthropic
Claude Code
Gemini
Google Apps Script
MCP server
OpenAI
chat gpt
claude
codex
copilot
cursor
make.com
n8n
Czech Post
DPD
GLS
Geis
PPL courier
Package box
Packeta
SDS
SPS Balikomat
Slovak POST OFFICE
VHL
Brevo.com
Ecomail
Elvis
Elvis
Empiria
Etarget
Facebook CAPI
Facebook login
Facebook login
Google Ads
Google Analytics
Google Big Query
Google Merchant Center
Google Merchant Center
Google Tag Manager
Google login
Google login
Heureka
Incomaker
InteliMail
MailChimp
Mergado
Meta Pixel
Meta Pixel
Pricemania
Smart Emailing
Tawk.to
Trustindex
Trustindex
AI Assistant - Aspecta
ClickUp
Foxentry
Google Sheets
Kross fakturacia
Kross fakturacia
LiveAgent
Luigi's Box
Magrano
Sentry
Smartsupp
cookiebot
cookiehub
cookieyes
pay By Square
sefbot.cz
Overview of modules
Administration
MCP server for working with AI tools
API for exchanging data with other systems
The possibility of logging into the administration anywhere in the world from a mobile phone or tablet
Efficient and fast administration
Translation system in administration
WYSIWYG editor
Basic functionality
SEO settings
Banner system
Loyalty program
Automatic emails
Automatic filling of company data
Reservation system
360° tour of the product
More customer addresses
Customer zone
Search help
Blog
Automatic invoicing
Export and import of data
Marketing
Banner system
Integration of email collection pop-ups
Newsletter system
Sending abandoned carts by email
Datalayer integration
FB CAPI connection
Content
Dynamic menu
Component editor for content creation
Bulk file upload
Adding testimonials by customers
Labels
Products
Product variants
Product configurations
Product sets
Related products
Duplication of products
Sale of digital products
Unlimited number of categories
Unlimited number of products
Highlighting products with labels
Galleries
Product video
Document server
Mass upload of files
Advanced product filter
Price lists in several currencies and levels
Warehouse management
Stock cards
History of stock changes
Low stock indication
Inventory management
The possibility of using Zebra readers
Discount system
Additional discount on order
Discounts for registered users
Goods on sale
Coupons
Free shipping from
Volume discounts
When you buy product X, you get product Y for free
Comparison with the competition
Property
Shoptet Premium
Magento
Shopify Plus
Sellio
Monthly fee
from €500
from €1,999
from €2,300
from €200
Bez platby za transakcie
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Source File License
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✅
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Option to change hosting
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Ability to change core
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The possibility of modifying the terms and conditions + SLA
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Native AI features
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Unlimited number of countries, e-shops and currencies
We use open source technologies popular in the community — easy to find programmers. The possibility of creating the client's internal IT team. The client can freely decide whether he wants to cooperate with us even after the completion of the project as part of further development and operation.
Frequently asked questions about custom e-shops
The price depends on the scope – the number of features, integrations with external systems and design requirements. Every project starts with a preparation phase (workshops, UX and UI design, a specification and an integration analysis), after which we give you a budget for the entire project. The monthly fee for the Sellio platform starts at €200.
With an e-shop on the Sellio platform, you get a licence to the source code, you can change the hosting and even the system core, and you can adjust the contract and SLA. You pay no transaction fees, and there is no limit on the number of countries, e-shops or currencies. Off-the-shelf solutions usually don't offer these options.
Yes. Sellio connects, for example, to Pohoda, Odoo, KROS, Money S3/S4/S5, SuperFaktúra, Altos Vario and Asseco Spin, to carriers such as Packeta, DPD, GLS and Slovak Post, and to payment gateways such as GoPay, Comgate, Stripe and TatraPay+. Connecting systems is our daily work, so we can build any missing integration.
Yes, B2B e-commerce is our main specialization. In one system, you manage both B2B and B2C sales, feeds for your customers and purchases made through AI agents. Learn more on the B2B solution page.
We take care of your e-shop after launch too. Technical support and system administration (updates, backups, uptime monitoring, attack protection and support on working days from 9:00 to 17:00) costs €100 per month, and the cloud infrastructure another €100 per month. Your in-house IT team can also continue developing the e-shop.
An AI advisor that helps customers choose a product, an AI assistant in the admin that also handles voice commands, and bulk AI actions on products. Learn more about introducing AI on the AI and automation page.