Are you planning to create your own online store, but still can't decide whether to use a rented template or invest and have your own e-shop design designed? When making a decision, it is important to consider what type of e-shop you want, what goods or services you plan to sell and whether you want to differentiate yourself from other similar online stores.
Graphic templates for everyone
The article was revised and updated in May 2026.
You can buy a template for your e-shop easily and quickly in a few minutes. They are cheaper than a custom design and there are many to choose from. They are truly for everyone. But is it an advantage that your competition can have the same design as you?
The first thing a visitor to an online store notices is the appearance of the e-shop. In order to continue viewing, the page must appeal to him at first glance. It must be clear and simple. You should try to impress potential customers with elements that will be unique to your brand.
When choosing a template, you need to think about what product you are selling. If you have a luxury watch in your offer, it is definitely not appropriate to choose a pink template. However, if you have the design made to order, you can count on the designer to select suitable graphic elements and adapt the look to your offer.
What the design of an online store should meet
The main goals of eshop design are:
- increasing the conversion rate
- an unmistakable brand that customers cannot mistake
The design of the e-shop reflects the brand and should be used in all communication channels, i.e. also on social networks, in print form, and in the further presentation of the e-shop. The overall image of the e-shop is also influenced by the style of communication. Catchy texts without grammatical errors, the way of communication and true information will guarantee you increasing conversions.
A well-designed information architecture will facilitate the movement of customers on your website. You can increase the credibility of the e-shop with visible contacts, business terms and complaints procedure.
A computer is no longer the only way to access the Internet. Smartphones and tablets are a trend that you must not forget. Responsive design, i.e. adapting the screen size for mobile devices and tablets, is therefore essential.
Price for e-shop design
If you are asking for a customized design quote and you have your own idea about the individual elements, you have to expect the price to increase.
What affects the price for the design of an online store
- the complexity of the elements
- number of screens
- non-standard elements
- illustrations
- number of banners
Building your own brand with your own design to represent it is worthwhile. Vo vibration We will propose the entire graphic design, create a logo and corporate identity for you. And visitors to your online store will become customers!
