AI search for e-shops

Intelligent search that understands customer intent, corrects typos and shows relevant products while the customer is still typing. Customers can't buy what they can't find.

2026

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the challenge

Classic e-shop search only looks for an exact word match. A typo, a different word form or a description of the problem instead of a product name is enough for the customer to see empty or inaccurate results. They leave for a competitor, even though the e-shop has what they were looking for.

the solution

We have brought AI search to our Sellio e-commerce platform, a search that truly understands customers. It combines classic full-text search with AI-based semantic search and merges the results of both into a single ranking. The goal is to maximise conversions and simplify the buying process.

search that understands

The search engine understands intent, not just exact keywords. Type “paint for mould” and it automatically understands that the customer is looking for anti-mould paints as well as mould removers, and shows both. It also handles word inflection, which matters in languages such as Slovak.

typo tolerance

Smart correction makes sure the customer sees the right products even when they make a mistake. A brand name typed with a typo still brings up that brand's products. Correction is tuned to fix the error without mixing up similarly spelled words with a completely different meaning.

instant suggestions

Relevant products, categories and brands appear instantly as the customer types, after just a few keystrokes. Products in the suggestions show price, availability and an add-to-cart button, so the customer can buy without opening the product detail. The suggestions can also be navigated with the keyboard.

quick result filtering

Categories and brands from the search work as filters. On the results page the customer narrows the selection by price, availability, category or brand, and the results update instantly. From several hundred products they reach the right one in a few clicks.

codes, EAN and variants

Search knows the codes and EANs of products and all their variants. A customer or B2B buyer enters an exact code and goes straight to the product. Brands, categories, parameters and product descriptions are searched as well.

ranking by popularity

When relevance is comparable, the products customers order most often come first. Orders over the past year are counted, not units sold, so a single large purchase does not distort the ranking.

always up to date and reliable

The search index continuously syncs with changes to products, prices and stock, and a full reindex runs with no downtime. If the AI part is ever temporarily unavailable, search automatically continues in classic mode, so customers are never left without results.

tailored to every store

We can extend search with the specifics of your range: search tags, custom fields and terms the store understands better than plain text, such as paint shades. Our AI advisor for e-shops runs on the same search.

who is it for

We can switch this feature on quickly for all existing clients on the Sellio platform. If you use another solution, we can integrate our search technology and get it running on your own e-shop too.

a first step to AI in your company

We'll be happy to look at how AI search, and artificial intelligence in general, could be used right in your company. We'll show it to you on your own product range.

Book a demo