AI advisor for e-shops

An intelligent shopping advisor that recommends specific products to customers right on the e-shop, explains how to get the job done and answers questions about the store. Like an experienced sales assistant, around the clock.

2026

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the challenge

Customers of e-shops with a specialist range often don't know which product they need. They browse categories, call the store or put the purchase off. In a brick-and-mortar shop a sales assistant helps them in seconds; online that advice is missing, and that is exactly where orders get lost.

the solution

We added an AI advisor to our Sellio platform that talks to customers in natural language right in the e-shop window. The customer describes what they need in their own words, for example “roof paint”. The advisor finds suitable products in the catalogue, explains the differences and shows them as cards with price and availability. The answer streams in real time, with no waiting.

recommends products

The advisor never recommends from memory. Every answer is built on a live catalogue search that combines full-text and semantic search, so it understands a description of the problem, not just a product name. It takes budget, brand and “I need it in stock now” into account. When needed, it looks up variants, coverage or dimensions in the product detail. Prices and availability are quoted exactly as the e-shop shows them.

advises on the process

The advisor works like an expert. Asked “how do I remove rust from a fence”, it describes the process step by step and suggests a suitable product for each step. It can also calculate the quantity needed: from coverage and area, rounded up to whole packs. Each answer ends with follow-up questions the customer can ask with a single click.

store information

Opening hours, directions to the store, shipping, payment or returns. The advisor answers these questions from a knowledge base the store manages itself in the Sellio admin. Customers don't have to call or dig through the website footer.

cross-selling

The advisor knows which products have been selling best recently and which ones customers buy together. When a customer asks what else they need (primer, thinner, tools), it offers complementary goods in a targeted way, increasing the basket value.

configurable for every store

Each e-shop tailors the advisor to itself: its name and tone of voice, formal or informal address, the welcome message, quick starter questions, the number of recommended products and its own additional instructions. The advisor replies in the e-shop's language and switches if the customer writes in another one.

safety and costs under control

The advisor recommends only products from your catalogue and sticks to shopping, politely declining anything else. It is protected against abuse by message limits per customer and session, a daily conversation limit and a daily AI budget for each store, so costs are predictable in advance.

a standalone solution for any e-shop

We also offer the AI advisor as a fully standalone solution for any existing e-shop, even one that does not run on our platform. It is a flexible assistant suited to both B2B and B2C sales.

a first step to AI in your company

If you are thinking about how to bring AI into your company, the AI advisor can be the first step: quick to deploy, with a measurable impact on sales and fewer repetitive questions for your team. We'll be happy to show it to you on your own product range.

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