Figma as a website builder? A new era for designers and companies

Until recently, Figma was considered a top tool for user interface design and prototyping. However, in 2025, it surprised with a bold step - it allows the publication of websites directly from its design environment. For designers who wanted to have their designs "live" immediately, this could be a game changer. And for companies that need quick visual presentations or simple websites […]

Figma as a website builder? A new era for designers and companies

Until recently, Figma was considered a top tool for user interface design and prototyping. in 2026, however, she surprised with a bold step - allows you to publish web pages directly from your design environment.

For designers who wanted to have their designs "live" immediately, this could be a game changer. And for companies that need quick visual presentations or simple websites without complex infrastructure, it represents a new alternative to common platforms such as WordPress, Webflow or Wix.

The article was revised and updated in May 2026.

What does the new Figma offer?

A new feature allows you to publish static web pages directly from files created in Figma. As part of the testing, a simple one was created landing page for renting a cottage – without programming, responsiveness or external hosting.

➡️ The website is created exclusively from design components in Figma
➡️ Changes can be published within seconds
➡️ Hosting is provided Figma itself

Who can this feature help?

  • Business websites for freelancers and micro-entrepreneurs
  • Simple one-page landing pages for campaigns
  • Rapid prototypes for internal presentations or validation of ideas
  • Designers, who want to publish their designs immediately without involving developers

What to avoid for now:

  • E-shops and sites with more complex logic
  • Projects dependent on database CMS (it is still in preparation)
  • Multilingual websites, which require translations and localization

Technical details to know

  • The HTML output uses only basic tags like <p> and <h1–h6>
  • Pictures can have ALT text, but links do not have title attributes
  • Custom scripts can be inserted, such as Google Tag Manager or maps
  • Domain setup requires working with DNS records (CNAME, TXT), which can be a challenge for non-technical users

Loading speed? Surprisingly solid

According to tests via PageSpeed ​​Insights:

  • Mobile version: 66/100
  • Desktop version: 83/100

This is a very decent score for a static site with no optimizations.

Where is Figma going with this?

From our point of view, this is another step in a long-term trend: design tools are getting closer to development. We have already seen it with Canva, Notion or ClickUp. All of these platforms started in one segment, but are gradually expanding their functionality to cover a wider range of user needs.

Figma becomes this step not only a design tool, but also a publishing tool.

Is Figma ready to replace development?

Not yet. But if you need:

  • quick presentation of the idea for the client,
  • a visual prototype that has a real URL,
  • or a simple website without a backend,

…Figma is a tool that deserves your attention.

News and advice

More articles to read

B2B e-shop migration: a nightmare or the best investment?

In a new interview for Ecommerce Bridge, our CEO reveals why e-shop migration can be just the breakthrough change your business needs. In the article you will learn: 👉 If you are thinking about changing the technology, redesigning or comprehensive renewal of the e-shop — this interview will offer y…

Read the article

All articles