Today, the word "influencer" is used in many different ways. You will learn who we can name with this term and why an influencer is important for your business in our next blog.
Who is an influencer?
The article was revised and updated in May 2026.
Word influencer originated from the English influence (transl. influence). We use it to denote a person who is opinion-forming for a certain group of people, is a role model for them and helps them make decisions. Today, we can call influencers mainly publicly known persons (actors, musicians, athletes, YouTubers, etc.). As a rule, influencers have their own group of fans, which is characterized by some common feature or is united by common interests. And that is precisely the significant contribution of such a person to your company from a business point of view.
How to choose an influencer and how can it help you?
There are several ways. It is enough for someone who has social influence to become the face of your company. However, you shouldn't choose an influencer based on personal preferences, but based on whether it has something to do with your customers and the target group you're trying to reach. The marketing contribution of such an influential person can be greater than a successful advertising campaign for one of your products. Together with the influencer you can create:
- communication on social networks:
- Facebook campaigns,
- posts on the influencer's social profiles with your products,
- YouTube videos published on your YouTube channel and on the influencer's channel,
- ads:
- video advertisement on YouTube,
- banners in online advertising networks,
- billboards with an influencer and your product or company,
- native advertising on partner portals,
- PR articles in the media,
- other activities:
- a video series where the influencer can show the use of your products and services,
- blog posts for your website,
- video trailers that you can use in your videos,
- photos that can be used for further communication (brochures, leaflets, advertising, ...).
When choosing an influencer, you should consider as many as possible common features with yours persons. If your target group is a young audience, bet on YouTubers or stars of popular series or movies. If you sell sports equipment, bet on a successful athlete. It doesn't always have to be the most popular people from the area. In some cases, it is better to reach for a face that has not yet been part of a larger advertising campaign.
A good example of an influencer is Sajfa in the campaign for Tatra banka.
Pokiaľ využijete potenciál influencera naplno a vytvoríte s ním výbornú reklamnú kampaň, vaši klienti si jeho tvár budú spájať s vašou značkou. A vtedy máte vyhraté! Cieľom je prezentácia vašich produktov alebo služieb rečou, ktorá je pre vybranú skupinu ľudí prirodzená, najlepšie v prostredí, kde sa bežne pohybujú a pri aktivite, ktorá je priamo prepojená s vašimi produktami. Tak, ako to robí Puma s Usainom Boltom, Nike s Cristianom Ronaldom a Neymarom, Casey Neistat so Samsungom či slovenský Telekom s Bekymom. A koho si vyberiete vy?
Micro-influencers
Micro-influencers are the new buzzword in influencer marketing. They are individuals who are also active on social networks, but are not that big in terms of the number of fans/followers. They mostly have 1 to 10,000 fans. It can be classically travelers, food bloggers, fitness enthusiasts, or fashion bloggers.
The fact that they are smaller in terms of fans is precisely their advantage. They usually have a higher level of interaction than larger influencers with 100,000 fans, as only people who are interested in the same topic follow them.
They are authentic
Micro-influencers work on the principle of word of mouth. For example when they share a post-workout protein bar photo on Instagram, few question it. It's easier for people to believe that the micro-influencer actually bought or used the displayed product. This type of authenticity will attract interaction, brand awareness and subliminal perception. Of course, according to the rules, collaboration must be clearly marked as paid sponsorship on Instagram, but not every follower always notices it. They are also more affordable compared to big influencers.
Platforms for working with influencer marketing
Working with influencers is a project like any other. Therefore, it is advisable to use similar tools for it.
- Google Docs - documents, tables, presentations that you can share with influencers to create a successful collaboration,
- Trello– a tool for project management and longer-term projects,
- Instagram Money Calculatora YouTube Money Calculator– tools to calculate the estimated price of 1 post from an influencer.
Top influencers in Slovakia
That depends on the angle from which one looks at it. The number of followers is not everything, the degree of interaction also depends. For example Forbes has written two lists of influencers. In the first listidentified the top influencers in Slovakia based on a survey of more than 8,000 respondents who are representative of the online population in Slovakia. The top 5 influencers came out as follows:
Garáž.tv
In his Garáž.tv video show, Rasťo Chvála reviews the latest cars, but he also deals with long-term tests or reviews other vehicles, such as compact tractors. But he is no newcomer, he has hosted a motoring show on Lumen radio since 1995. According to the Influence Power Index study, he is among the people who can really influence the purchasing behavior of consumers.
mr. Goodbye
Martin Rausch, better known by the nickname Pyco, has been in show business since 1993. He hosted several music and entertainment competitions such as SuperStar, Slovakia has talent, or Your face sounds familiar. However, he also has enthusiasm for cooking, which he materialized in 3 books about food and was the face of the Lidl Kitchen project.
Lucypug
Lucia Hrušková is known as a YouTuber, vlogger, blogger, but most of her fans are mainly on Instagram. As part of her work, she deals with fashion, cosmetics, DIY projects, travel or tips for young girls. It is one of the most watched Slovak women's channels on YouTube.
Lucidstyle
Lucia Sládečková graduated from the Faculty of Political Science and International Relations, but she works in make-up. As a make-up artist, make-up artist and hairstylist, she became known through her appearance in the TV show Shopping Maniacs, where she painted the participants of the program. She has her own brand, Lucidstyle, under which she sells her own line of false eyelashes and brushes, while she organizes self-makeup and makeup courses.
Tothem83
One of the most famous current Slovak athletes, athlete Matej Tóth, is dedicated to walking 20 and 50 kilometers. He has a diploma in journalism, but he devotes himself fully to sports and the sports academy. He won his first gold in 2010 from Mexico, added another in 2015 from Beijing and 2016 from Rio de Janeiro.
The second list of top influencers, prepared by Forbes, focuses purely on the reach of influencers on social networks.
Gogoman TV
Daniel Štrauch, known by the nickname GoGo, won here. As the first YouTuber in Slovakia and the Czech Republic, he gained more than 1 million subscribers. He published his first video on YouTube at the age of 15 and became financially independent at the age of 18. As he himself said, he has to refuse a large part of the companies that want to work with him.
Peter Sagan
The most successful Slovak professional athlete is also one of the biggest influencers in Slovakia. He breaks records not only on the road, where he managed to achieve his 10th victory in the Tour de France, but also on social networks, where he has over 1 million followers on Facebook and Instagram.
Rhythm
Patrik Vrbovský, better known as Rytmus, has been a part of Slovak hip-hop for almost 3 decades, when he started in 1992. The most successful, richest and most followed rapper has won several awards, has his own brand, a documentary film and collects fans on social networks.
Expl0ited
Peter Altof, alias Expl0ited, is number two on Slovak YouTube. However, this does not detract from his reputation at all, on the contrary, he is doing just as well. Like Gogo, he started by making gaming videos, now he works with big brands. It has its own clothing brand and its own Wafland store in Aupark in Bratislava.
Mike Spirit
Michal Dušička is better known under the artistic name Majk Spirit. Even as a member of the Petržala hip-hop group H16, he stood out from the crowd and showed potential for a solo career. He started it fully in his first album Mladý Rebel, which was followed by two more. He entered the mainstream consciousness as part of his collaboration with the singer Celeste Buckingham, when they recorded the song "I Was wrong" together.
If you also have your influencer and want to create professional communication and advertising, do not hesitate to contact us. We will help you develop the right marketing strategy and offer you managing your social networks. To use the potential of your cooperation with the influencer to the fullest.
