Možno sa vášmu e-shopu nedarí tak, ako by ste si predstavovali. Možno len chcete zvýšiť ešte viac jeho tržby, no minuli sa vám nápady a konvenčné metódy nezaberajú. V tom prípade by ste sa mali zamerať na oveľa inteligentnejšie riešenie, a to so zameraním na vaše dáta (business intelligence).
There are several software solutions that offer you insight into the data from your e-shop. In this article, you will find tips on some of them, along with the advantages and disadvantages they offer. The good news is that we can integrate all of the mentioned solutions into yours e-shop and train your staff to operate them.
The article was revised and updated in May 2026. Check with specific service providers for technical information.
Microsoft Power Business Intelligence
Among others, Microsoft also offers its solution in the field of business intelligence software. Their solution named Power BI offers the possibility of connecting to various data sources (Google Analytics, Google AdWords, CSV files, ...), their processing, analysis and output full of valuable and user-friendly information. Moreover, the whole solution is available free of charge, which will definitely please everyone who wants to start working with this type of software.
Advantages:
- different types of inputs
- free solution
- possibility to export orders and stock as CSV
- the possibility of processing a really large amount of data
Disadvantages:
- necessary detailed settings
- the necessity of training due to the extensive possibilities of the software
- the necessity to have Windows OS installed
Google Data Studio
You can also use it to process a large amount of data Google Data Studio. It is a free online tool that is used to visualize any type and amount of data. As with Power BI, Google offers a variety of options for input sources, but of course it gets along best with other Google products – especially Google Analytics. However, there are also options for connecting to social networks and MySQL databases.
Advantages:
- different types of inputs
- free tool
- no installation required, runs online
- convenient connection with Google services
Disadvantages:
- the need for more advanced setup of services and metrics
Metabase
If you are a fan of open source solutions, you can use it for data processing Metabase. It is a tool for obtaining in-depth information from your e-shop and other sources. Any SQL database can be used as a source. However, this is a more advanced solution that must be run on your own hosting, and we do not recommend neglecting its precise settings.
Advantages:
- open source solution
- the possibility of connecting to any SQL database
- free solution
Disadvantages:
- the necessity of running on separate hosting
- more demanding settings and deployment
Thinking about Business Intelligence? Do not hesitate to contact us to contact, we will be happy to help you with deployment on your e-shop.
