Articles

E-shop reviews: ways to help you improve your business

This is one of the strongest elements of marketability. Positive reviews on the e-shop are the door to future higher returns. How to keep reviews positive in the long term and handle the pressure of growing demand and demanding requirements? Give them time. Almost every Internet user reads reviews f…

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A/B testing

If you want to make changes to the e-shop and you don't know which change is best and will bring the most conversions, test two variants. Use A/B testing to find out what will entice your customers to take the desired action. A/B testing is one of the UX testing techniques. You can test changes to t…

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RFM analysis

RMF analysis is a tool whose strength lies in the fact that it brings opportunities to improve the marketing campaign through a better understanding of the purchasing behavior of customers. It is a classification of customers according to certain metrics. The goal of the analysis is to find customer…

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How to develop business conditions for an e-shop.

The inspections of the Slovak Trade Inspection (SOI) show that more than 90% of e-shops in Slovakia have completely bad or insufficiently processed business conditions. Most often, e-shops forget to mention in the terms and conditions: Let's take a look together at what parts the terms and condition…

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New Year's cleaning of the online brothel

New year, new resolutions. We want to be more efficient and cheerful. How about cleaning not only the closet and the kitchen, but also the online environment, where we often spend half a day. Unfollow or unfriend I've had enough of the mess on social networks, which I still go to occasionally. I tho…

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What to automate in the e-shop? – Automation of the e-shop

Automation of processes in e-shops This article is intended to serve as inspiration for e-shop owners and to discuss in detail the possibilities of automating processes in e-shops. Every business and e-shop is different, therefore some tips cannot be applied to every e-shop manager. Some platforms h…

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Glossary of terms for e-shop owners

It may happen that we use one of the given terms when communicating with us, so we have written such a basic overview for explanation. term explanation A/B testing A/B testing is the process of comparing two versions of a website, email, or other marketing medium and measuring the difference in perf…

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What WordPress can be used for

WordPress was primarily designed for creating blogs. It is also suitable for creating common presentation pages or microsites. With the use of the WooCommerce plugin, the creation of e-shops is also widely used. During the many years we have been working with WordPress, we have also adapted WordPres…

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Work in a remote company

At vibration, we operate as a semi-remote company. We have our own offices in Bratislava, where part of the team meets. We also use these spaces for meetings with clients. However, a large part of our team works from home. We have programmers scattered all over Slovakia and many other external contr…

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B2B: everything you need to know about online sales today

B2B, short for Business-to-Business, represents companies that sell their products and services to other companies. Online sales have changed the way of selling in all sectors, which also applies to B2B. Business to business is a sale between two companies. It may include a supplier and a manufactur…

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How to make an e-shop warehouse

The e-shop warehouse plays a key role in the ordering process. A lean and efficient warehouse keeps sales flowing. Conversely, too much inventory and disorganization unnecessarily slows down the sales process. So how can you achieve an organized warehouse? Effective warehouse design certainly includ…

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