Články autora — Ivan Potančok

How to announce a tender for the creation of an e-shop

Announcing a tender for the creation of an e-shop is a necessary step for successfully obtaining a high-quality and effective solution for your online store. This process allows you to obtain quotes from potential suppliers, compare their capabilities, quotes and references, and ultimately select th…

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How can the Pareto principle be used in software development?

The Pareto rule, also known as the 80/20 rule, was named after Italian economist Vilfredo Pareto, who first formulated it in the 20th century. The Pareto principle states that most results come from a small number of causes. Specifically, the Pareto principle states that usually 20% of the causes ca…

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The 10 biggest mistakes in software development

1. Lack of planning and proper project management Without a clear plan and effective project management, it is difficult to ensure that a software development project stays on track and meets its goals. This can lead to delays, budget overruns and ultimately project failure. How to avoid bad project…

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A/B testing

If you want to make changes to the e-shop and you don't know which change is best and will bring the most conversions, test two variants. Use A/B testing to find out what will entice your customers to take the desired action. A/B testing is one of the UX testing techniques. You can test changes to t…

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RFM analysis

RMF analysis is a tool whose strength lies in the fact that it brings opportunities to improve the marketing campaign through a better understanding of the purchasing behavior of customers. It is a classification of customers according to certain metrics. The goal of the analysis is to find customer…

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New Year's cleaning of the online brothel

New year, new resolutions. We want to be more efficient and cheerful. How about cleaning not only the closet and the kitchen, but also the online environment, where we often spend half a day. Unfollow or unfriend I've had enough of the mess on social networks, which I still go to occasionally. I tho…

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What to automate in the e-shop? – Automation of the e-shop

Automation of processes in e-shops This article is intended to serve as inspiration for e-shop owners and to discuss in detail the possibilities of automating processes in e-shops. Every business and e-shop is different, therefore some tips cannot be applied to every e-shop manager. Some platforms h…

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Glossary of terms for e-shop owners

It may happen that we use one of the given terms when communicating with us, so we have written such a basic overview for explanation. term explanation A/B testing A/B testing is the process of comparing two versions of a website, email, or other marketing medium and measuring the difference in perf…

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What WordPress can be used for

WordPress was primarily designed for creating blogs. It is also suitable for creating common presentation pages or microsites. With the use of the WooCommerce plugin, the creation of e-shops is also widely used. During the many years we have been working with WordPress, we have also adapted WordPres…

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Creation of websites - price list

This article was updated on January 26, 2025. It often happens that the client asks for a price without giving us detailed information about a new website or web project. You know from to to give me an idea. That's when the explanation begins that quite a few factors affect the price. If you are buy…

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