We updated the article in 2026 - we went through the text, links and illustrative images.
Are you one of the designers who supply clients with multiple logo designs and give them the opportunity to choose? Maybe you are not sure about your work or the logo is not finished yet.
Logo design is a process where you start with many sketches that you keep improving. You gradually throw out ineffective proposals until the one that meets the set goal remains.
Finish the logo design process is the role of the designer, and if he cannot decide which of the designs is the best, then the logo is definitely not ready.
Why does the client not choose a good logo?
Really good designers don't design a logo for their client, they design it for the client's customers. If you show your client several designs, he will choose exactly the one he likes. And that's a mistake!
The logo should not only be liked by the client, the logo must be effective in fulfilling the company's goals and must interest your client's customers.
Provide clients with solutions, not options!
According to our experience, clients ask for several logo designs, because they think it's meant to be. They have had meetings with non-professional designers who can't or don't want to complete the logo design, leaving the client who has no idea about design to choose.
Communication with the client when designing the logo
Nepýtajte sa klienta či chce čierne alebo červené logo, povedzte mu, že ak si vyberie Vás, tak Vy mu poviete, ktorá farba mu prinesie vyšší zisk.
Klient sa viac nebude zameriavať na to, čo sa páči jemu osobne, ale na to, čo sa mu oplatí. Bude chcieť vidieť iba jedno riešenie. Efektívne a úspešné logo.
How to design the perfect logo?
So you can design best logo for the client, you need to get from him basic information about the content and goals of his business.
Start with a bunch of ideas and play around with them. This is the only stage where you have multiple logo concepts. Refine, redo, style until you get the perfect one logo design.
Designing a logo does not take a few hours. Allow yourself time to think, take breaks, and come back to suggestions later.
Look at the design at different scales, refine the vectors, print the logo and look at it on paper and view it on multiple screens. And when you think you have a final logo design, give it some time to think about it.
Logo submission successful
Uploading the logo to the client is one of the most important steps of the whole process. You've done hours of work and testing, and you should have the whole process properly documented.
When sending the logo, also attach to the client description of the entire process. Walk him through the creative decisions you made and explain why this particular logo meets all the goals you set out together at the beginning.
You can also send initial sketches of the logo as an attachment. Every icon, illustration, pattern should be purposeful. Feel free to attach the presentation. Process it as case study, which you can also put in your portfolio.
REMEMBER: Many ideas, many concepts, but only one logo!
