Today, a blog is a natural part of almost every company's website. It reveals its behind-the-scenes and brings its functioning closer to the client. Last but not least, it also serves to present their services or products and gain new clients. However, a few basic rules must be followed when writing a blog and sales texts.
Stick to one topic
The article was revised and updated in May 2026.
Each article you write should offer a solution to one problem or describe one topic. Nobody likes mixing apples with pears. If you open an article about the fastest way to change tires, you don't want to read about choosing the right oil for your car. The structure of the article will help you keep your thoughts on one topic. Write it as a table of contents in bullet points. Even before you start writing the article itself.
Come up with a catchy headline
We dare say that the headline is sometimes more important than the article itself. If you do not address your readers with a correctly and attractively written headline, they will not even open the article itself. The title should be:
- stručný a jasný – v nadpise nezavádzajte, neklamte a snažte sa veci napísať jednoducho a jasne (Vyskúšali sme za vás najlepšie reštaurácie v meste),
- pútavý – zastavím svoje skrolovanie Facebookom pokiaľ si prečítam váš nadpis?
- vyzývavý – najlepší nadpis je ten, ktorý vyzýva čitateľa k nejakej akcii (Vyrieš svoj problém so slabými predajmi!),
- tajomný – hoci čitateľa musí navnadiť, nemal by mu prezradiť hneď všetko (5 tipov na zrýchlenie vášho webu).
Don't forget the subtitles!
From the point of view of the division of the text and from the point of view of optimization for search engines, it is necessary to supplement your text with subheadings. Try to make them contain keywords and describe the text they belong to. And of course, they should also meet the criteria of attractiveness and simplicity.
Short and concise sentences
We know, it will be difficult. But writing short and concise sentences is really necessary. Text divided into shorter units is easier for your clients to read. Try to divide your long sentences into individual sentences. But not strictly. If the conjunction only makes sense when several ideas are together, you don't necessarily need to divide it.
Write so your clients can understand you
When writing an article, the so-called persons. This is a "prototype" of your client, which should reflect their characteristics. Are you a company offering building materials? Your persona will most likely be a guy in his 30s-40s who prefers to reach for the TV remote instead of a book. Adjust your writing style and the vocabulary you use accordingly. So that your clients understand you and identify with your claims.
Do you want to have your own blog? So stop talking about it and start writing! If you do not dare to write articles, write to us. We will be happy to help you write your first articles.
