Even something as small as better product copy can help you increase sales. They are often the most important factor when deciding to buy a given product or service. There are several recommendations that should be applied to increase your sales. Which ones are they?
Solving the problem
The article was revised and updated in May 2026.
There is a simple saying in marketing – create a problem, find a solution and sell it to your customers. Every product or service you sell is a solution to a problem. Write about it in your product text and position your product or service as a solution to your customer's problem. Once they understand how you can help them, they will be happy to buy your product.
Describe the advantages and benefits of your products
Don't tout your product to the skies. Your customers can overlook it and leave your e-shop or website immediately. Be realistic and write what real advantages your product or service has over the competition. Do you offer a 14-day trial period, do you include a small gift with the product for free, or is it really the best solution on the market? Write it in the description. Describe the real advantages and benefits that your product or service offers to customers.
Write stories, not just plain texts
Čo je na produktových popisoch najdôležitejšie? Mali by byť príbehmi, nie len holým textom s vymenovaním vlastností. Predstavte si, ako zákazník bude používať váš produkt alebo službu a snažte sa mu produktovým textom navodiť pocit, že váš produkt naozaj potrebuje. Pýtajte sa otázky (napr. „Viete, ako kvalitný matrac dokáže zlepšiť kvalitu vášho života?“), buďte úprimní, priamočiari (vyhnite sa zbytočným „omáčkam“) a čo je najdôležitejšie, nezabudnite na call-to-action prvok. Teda výzvu na kúpu vášho produktu alebo služby (napr. „Kúp si ešte dnes nový matrac a zbav sa bolesti tvojho chrbta.“).
If you can describe your product or service in a story that your customer can relate to, you've won.
If your sales do not increase, you need to look for other reasons. He can help you redesign of your e-shop or a more efficient purchasing process. Write to us and we are happy to provide you with consultation and suggestions to improve your online business.
