Few e-shops have a functional loyalty program. How about both B2C and B2B?

In an interview for Ecommerce Bridge, our CEO shared valuable knowledge about loyalty systems. He revealed who the loyalty program is suitable for, what factors to consider when choosing the right scheme and whether this tool can be useful, for example, in the fight against marketplaces. If you are looking for inspiration on how to strengthen your business, you should definitely […]

Few e-shops have a functional loyalty program. How about both B2C and B2B?

In an interview for Ecommerce Bridge, our CEO shared valuable knowledge about loyalty systems. He revealed who the loyalty program is suitable for, what factors to consider when choosing the right scheme and whether this tool can be useful, for example, in the fight against marketplaces. If you are looking for inspiration on how to strengthen your business, this interview is definitely not to be missed!

The article was revised and updated in May 2026.

You can find the entire interview at www.ecommercebridge.sk

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