tatranskyprofil.eu

rewrite onto Sellio 2

We rewrote the e-shop completely onto the new generation of our Sellio system. The frontend runs on Nuxt 4 with server-side rendering, while content and product data come from an API-Platform backend. Along with the rewrite we rebuilt the product pages so they can handle wood sold by the metre, by the pack and cut to size – the customer picks the length and variant straight from the table and immediately sees the price and availability.

design and templates

The design of the new version was created by the Kenymax studio and we sliced it into pixel-perfect templates, including elaborate micro-animations across the whole e-shop. The project covered hundreds of screens and tens of hours of joint workshops with both the client and the designer.

Czech version

On the same codebase we then launched the Czech version palubky-online.cz under the Timber Profil brand. A single build serves both countries – the domain decides the language, price list, VAT and carriers, so launching another market is a settings change in the administration, not a change in the code.

performance and speed

Performance is handled on several levels: server-side rendering with the session and cart in Redis, a Varnish edge cache in front of the application, webp images from a CDN and batched data loading during SSR. A catalogue with thousands of variants stays fast even in the seasonal peak.

pricing and discounts

Just as much work went into the backend. Prices of non-standard products are calculated directly by the API – KVH and BSH beams, custom lengths including offcuts, and conversions to running metres, square metres and packs. Our own discount system uses tiers based on total metres and order value, while cheap products sold by the running metre do not push an order into a higher tier.

orders and delivery

We tailored the order flow to the client's operations. The system calculates delivery dates, and when a date cannot be met, automated tasks move the delivery and close the orders. Orders and enquiries have their own numbering based on bijective mapping instead of random numbers. We rebuilt enquiries and quotes, including the PDF quote and Czech enquiries, as well as B2B registration with an application, an activation e-mail and assignment to a B2B group.

e-mails and integrations

Communication with customers and the warehouse runs on custom e-mail templates – an order confirmation with product images and units, transactional e-mails, logistics notifications, a review request after delivery and a daily order report. Orders and enquiries are exported to the Money ERP through our own client, including product configurations in item names and retries on failure. We also generate two product feeds for Google Merchant.

migration from Sellio 1

The move from Sellio 1 included migrating products with translations and variants, articles, coupons and users including B2B accounts and their passwords, so customers sign in with their original password.

provided services

• long-term cooperation
• migration from an older version of sellio
• complete rewrite of the e-shop onto Sellio 2 – Nuxt 4 and server-side rendering
• redesign - UX design
• custom template programming
• Czech version palubky-online.cz under the Timber Profil brand
• incorporation of UX and SEO audit
• continuous tailor-made development
• regular consultations and further development of the project

B2B solution

• visibility of prices for an agreed group of customers
• wholesale registration with approval
• adding data about the company from the registers
• wholesale prices and quantity discounts

integration of external systems

• money s4 - ERP system
• foxentry - updating and validating company data
• ecomail - newsletters and purchase automations
• heureka - verified shop reviews
• cookiehub - cookie policy and consent solution
• tag manager - management of measurement scripts
• google maps - store and contact details
• google shopping feed

custom functions

• product configuration for production – BSH and KVH beams with an exact price and delivery calculation
• an elaborate discount system based on the ordered quantity
• a complete system for managing shared resources and FAQ
• dynamic product filters
• ordering lengths and variants straight from the table
• custom wood cutting
• visibility of stock in a specific store
• purchasing advisor
• availability watchdog and watched products in the customer account
• express transport module and delivery in Poland
• product and realisation galleries
• competition landing pages
• generation of mass price lists and exports for logistics
• customized notification emails
• structured data, custom sitemap and robots